E-commerce Development
Create storefronts and commerce systems that reduce friction from discovery to repeat purchase.
Every step you add to checkout costs you a percentage of buyers. Every platform limitation you work around costs you engineering time. Good commerce engineering is mostly the discipline of removing both.
We stay close to your operating reality — the constraints, the edge cases, and the people who have to run the system after launch — so the work holds up long after the first release.
Signals it's time to bring us in
- Your checkout has more steps or surprise costs than it needs, and
- Shopify's defaults don't fit your catalog or pricing logic, and
- You need a headless storefront — for performance, for a custom
- Subscriptions or recurring orders need logic a standard cart wasn't
Capabilities, built to operate in the real world
Shopify and Custom Commerce
A build on Shopify when its themes, apps, and checkout extensibility already cover what you need, or custom commerce when your catalog or pricing logic genuinely doesn't fit the platform. We built [OG Organix](/portfolio/og-organix) on exactly this kind of focused, conversion-tuned storefront.
Headless Storefronts
A decoupled frontend on your platform's commerce API, giving you control over performance and presentation while keeping proven checkout and payment infrastructure underneath.
Checkout Optimization
A checkout audited step by step for where buyers actually drop off — shipping cost surprises, forced account creation, too many fields — and rebuilt to remove exactly those points of friction.
Subscriptions
Recurring billing and subscription management wired to handle skips, swaps, and cancellations without each one becoming a support ticket.
Operations Integrations
Storefront connected to inventory, fulfillment, and accounting systems, so an order placed online updates every system that needs to know about it — not just the one that took the payment.
Substance over slideware, from first call to production
This is the part most vendors skip. We make the trade-offs visible, keep the team who scoped the work close to the build, and hand over something your business can actually own.
One accountable team
Product, design, and engineering decisions stay under one roof — no hand-offs that lose the plot.
Visible increments
You see working software on a steady cadence, not status theatre or surprise reveals.
Built to be owned
Documented architecture, clean handover, and code your own team can extend confidently.
Risk raised early
We surface the expensive unknowns up front instead of discovering them at launch.
How the product comes together, step by step
A closer look at what we ship
A spread of the surfaces we design and build for engagements like this — from the primary workspace to mobile and reporting.
Dashboard overview
Mobile experience
Detail & records
Insights & analytics
A path from uncertainty to shipped
- 01
Audit the current checkout step by step to find where buyers actually abandon, using real analytics, not assumptions.
- 02
Fix the highest-abandonment step first — it's usually shipping cost surprise or a forced account creation.
- 03
Decide the platform question (Shopify, headless, custom) based on your catalog complexity, not a default preference.
- 04
Build and test against your real catalog size and order volume, not a handful of sample products.
- 05
Launch with inventory and fulfillment integrations live from day one, so nothing gets sold that isn't actually in stock.
- A checkout audit showing exactly where abandonment happens and why.
- A storefront built on the platform that fits your catalog, not a
- Inventory and fulfillment integrations tested against real order
- Subscription logic that handles skips and cancellations without
- Deployment, documentation, and ownership handover.
- A recommendation for what to optimize next based on live conversion
We start with the checkout, not the homepage, because that's where the money is actually won or lost. The visual polish matters, but a storefront that loses buyers at shipping cost calculation needs a different fix than one that just needs a redesign.
Common questions
Shopify fits most catalogs well and gets you to market faster. Custom commerce is worth the extra investment when your pricing logic, bundling, or checkout flow genuinely doesn't fit the platform's model — we'll tell you honestly which situation you're in.
Often, yes. We audit the checkout flow first and frequently find the fix is targeted — removing a step, fixing a shipping cost surprise — rather than requiring a ground-up rebuild.
storefront? Yes — a storefront that doesn't talk to inventory and fulfillment in real time will eventually sell something that's out of stock. We build that integration as part of the project, not as an afterthought.
A system, not a set of disconnected parts
We design the whole pipeline — from where data originates to where your team takes action — so nothing important lives in a spreadsheet or someone's head.
Fix the checkout step that's actually losing you sales.
Tell us what's slow, broken, unclear, or strategically important. We'll help turn it into a sensible plan.